What tools do real estate agents need to serve the digital consumer?

In order to serve the new digital consumers, real estate agents have to adapt the way they interact with them and adapt their tools for real estate in line with the new digital uses and not lose potential clients.

What tools for real estate are essential?

Digitization is not a new phenomenon. What's more, since programming languages ​​were introduced in the mid-20th century, benefits have been found for many industries by transforming their core values, and real estate is no exception.

Today, much of the processes in the real estate sector have ceased to be carried out in the traditional way, and have instead turned towards digitization. This transformation has occurred at an accelerated pace, and it is only a matter of time before all the companies in the sector carry out their procedures 100% online .

In fact, according to a report prepared by Salesforce , currently more than 70% of real estate companies in Spain are in the phase of digital transformation and process automation.

In the same way that both landlords and tenants make intensive use of the internet to advertise and search for a flat respectively, real estate agents also have online tools that allow them to serve digital consumers at the precise time and place where they need to be served.

7 digital tools for real estate agents

In this post we review some of the basic tools that a digital real estate agent needs:

1. Magic Plan

This tool allows to elaborate the precise plan of a house by means of the capture of images. No technical knowledge or additional tools are required. You just have to take photos of each room and the floor plan is built automatically and interactively.

Once the plan is built, the application allows you to send it by email to the client, so that they can get a more specific idea of ​​what the floor is like and how they could make the best use of the space.

2. Clickmeeting

The ubiquity of the real estate agent is very possible thanks to Clickmeeting, a videoconferencing tool that facilitates meetings , both with clients and colleagues, anytime and anywhere.

 The most remarkable thing about Clickmeeting is that it allows virtual visits, so that if a client cannot go in person to see a flat, the agent can show it to him through this tool.

In addition, the ability to share documents and screen with clients in real time, allows you to jointly review the most important points of a contract and resolve any questions instantly.

3. GoolZoom

Property appraisal tool created with Google Maps technology and that offers even more data than the Cadastre website, the official search tool for cadastral references in Spain. GoolZoom offers 3 basic functionalities: maps, real estate and data.

The real estate functionality allows you to select an area in which to check which flats, houses, offices, premises, rooms or garages are for sale or for rent. In addition to these three functions, GoolZoom offers a multitude of filters, map, cadastre and census data, property valuation reports, and more.

 4. Ikea

Although it is not specifically designed for real estate agents, the Ikea application allows you to view in a space, empty or not, a series of items from the Ikea catalog modeled in 3D.

Currently there are 90 items that can be viewed, so that the real estate agent can show the client what a sofa or table would look like in a given room. This app can give that final touch to a visit and finish convincing the customer.

5. Camu

The quality of the photos of a home is key to making an excellent first impression and motivating the desire to visit it in person.

Camu is an application that facilitates the capture of high quality photos with a powerful camera whose interface is very easy to use. Although it is a tool designed for mobile creatives, real estate agents can also take advantage of it and take stunning photos of any property.

6. Canva

To create graphic compositions such as web banners, presentations, brochures, flyers, posters or any other element that requires design with images or logos, Canva is the ideal tool.

 

You do not need to have any notion of graphic design or be especially creative to use it, since it offers a multitude of formats and templates that can be easily combined. To make your designs, with Canva you can use both your own photos and buy images within the same platform. 

7. Signaturit

Electronic signature solution in the real estate sector allows you to send documents to sign to any email account , so that the presence of the client is no longer required to close a real estate transaction .

With Signaturit you save management time - print documentation, scan it and send it to be signed - and the documents signed through our platform are legally valid , both in the European Union and in the United States.